IPPUDO started out in 1985 as a small ramen shop in Hakata, opened its first ramen shop abroad in New York in 2008, and now as of October 2015, has expanded to 53 ramen shops in 12 countries around the world. And now, IPPUDO is preparing to open a shop in the gourmet capital itself, Paris.
The shop is to open as a brasserie in the Les Halles district of central Paris – a district fondly known as the “people’s kitchen”. This particularly commemorative IPPUDO will serve not only ramen but a variety of food and drink, and IPPUDO has been giving it their all in the hopes of impressing the local foodies. The design of the shop’s staff uniform was created by none other than MIHARA YASUHIRO, a designer based in Paris, and Mihara’s unique sense of fun can be seen scattered throughout.
In 2014, the news that IPPUDO New York’s uniform had been designed by “ENGINEERED GARMENTS” wowed the fashionistas, and now a new fusion of fashion and ramen is to be unveiled in Paris.
In addition, to commemorate the opening of the Paris shop, IPPUDO entered into a collaboration with a car manufacturer that epitomizes France, Renault.
Among the many Renault car models, the “Renault Kangoo” affectionately referred to as “ludospace”（a playful space） owing to its spacious interior and high functionality was selected specially, and a one-of-a-kind IPPUDO custom wrapped car was created.
The design of the exterior displays the same tie-dye graphics incorporated into the Paris staff uniform designed by MIHARA YASUHIRO, and the typography used shows the address of the IPPUDO Paris shop. This one and only Kangoo, made through a special collaboration with Renault, was seen zipping around Tokyo prior to the opening of IPPUDO Paris.
The IPPUDO OUTSIDE Editorial Department was able to interview MIHARA YASUHIRO, a key figure in this unique collaboration. I will also be talking about the photo shoot which used Paris as its stage and the appeal of the Renault Kangoo.