Can you tell me what was difficult and what was exciting when the three of you got together to come up with this idea.
In the first place, how do you make clothes that looks different according to the distance? Actually, I wasn’t sure if I could really pull it off. With the cooperation of Mr. Touru Urakawa, programmer from QOSMO, I succeeded in creating a design that gives you a different look when you see from up close and from far away by embedding a special program into the fabric, but I was always wary that it might not succeed. I believed that something new cannot be created unless it involves walking a tightrope to create things.
Mr. Morinaga never ceases to amaze me with his design and concept. There was fine tuning that had to be made technically to make a textile that would create an optical illusion, but we have managed to create one, often our passions getting in each others way. It was exactly what Mr. Morinaga said; walking a tightrope to create something. Being a uniform, of course, durability and elasticity is required. We use high tech material with excellent water repellency for the aprons and with excellent deodorization characteristics for the shirts, jackets and caps so we had a hard time in the process of verifying whether Mr. Morinaga’s design could be realized.
The size issue was also difficult. Normally we make clothes matching the size of the person who is the model but this time we needed to come up with a clothe design matching all sizes.
Ippudo’s staff come in various figures, height and age. The age can range from a high school student to those in their 60’s and the physique can range from those who are thin to those three times as big as I am. Mr. Morinaga and Mr. Kouno had a challenging task of creating a uniform that would suit all staff, even with the originality of ANREALAGE. However, thanks to their excellent communication and pursuit of quality till the end, there is a sense of achievement that a fantastic uniform has been created.
We have ties with over 250 garment factories and fabric manufacturers all over Japan, but for the apron, shirt and jacket, we asked a factory in Fukuoka, which is where Ippudo originated, to make them. The four varieties of caps were made in Kumamoto. All of them are made by craftsmen who do not compromise even in the smallest of details who are cherished by high end brands. It is great to have the staff of Ippudo wear the pride of making things the Japanese way.
Finally, please tell us about the future of Ippudo and what you have in store?
Attention to detail born from the shop floor and original idea which we would have never thought about were sewn up in a factory in Kyushu and a really special uniform has been created. I hope that by wearing this and working at our shop it will lead to each one of our staff having a sense of satisfaction and pride. There are various types of Ippudo’s shops, made and decorated differently and it is very exciting to see how it would actually look when the staff are wearing them in each of those shops. More than anything, each one of us would like to be a person who would look great in this uniform.
ANREALAGE designer. Born in Tokyo in 1980. Graduated from Waseda University, majoring in Social Science. While in university, attended Vantan Design Laboratory and started making clothes.
ANREALAGE is a combination of three words: A REAL-ordinary, UN REAL-extraordinary and AGE-era. We feature clothes based on the belief that “God dwells in detail” such as colorful and detailed patchwork, clothes of original style not confined to the human body and clothes proactively taking in the latest technology. 2003: “ANREALAGE” commenced its business. 2005: Winner of the Avant Garde Award in New York’s “GEN ART 2005” contest for new designers. In the autumn of 2005 and S/S of 2006, launched a collection at Tokyo tower together with KEISUKE KANDA. Later participated in the Tokyo Collection. 2011: At the 29th Mainichi Fashion Grandprix, received the New Face Award/Shiseido Incentive Award. 2012: Solo exhibition “A REAL UN REAL AGE” at Parco Museum in Shibuya. In 2013, launched “Philosophical/Fashion 2: A COLOR UN COLOR” at Kanazawa 21st Century Museum/Ishikawa. In 2014 and S/S of 2015, made a debut at the Paris Collection. www.anrealage.com
Established in March 2014. A new distribution platform offered through the internet “towards operators” who require various clothes to be made by servicing database of small and medium sewing business operators both domestic and overseas who are not able to make use of their technology due to delay in IT conversion. We will totally support creating better products utilizing our professional know-how such as advice regarding production process and our network of various sewing business operators and cooperating factories all over Japan. Our exclusive staff called Sitateru Concierge who are specialists in the apparel industry centered around a SCS (Sitateru Control System) team will assist you while traveling back and forth between our Kumamoto head office and our Tokyo branch. We will make proposals based on the needs of our customers from pattern design relating to brand/corporate products to production/delivery. One of our strength is the tie-up with domestic garment factories which produces various items requiring the highest of skills. We will offer you various materials from both domestic and all over the world and trend setting fabrics/materials (high quality domestic materials) with added value.